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Women are the CPOs (Chief Purchasing Officers) at home and in the workplace. They control more than 80% of all consumer purchases and represent more than half of corporate buyers. Wealthy women make themajority of big ticket purchases.
Women not only purchase home furnishings, but also play a major role in buying electronics and insurance. Women of wealth are an often-overlooked and highly-profitable market for financial advisors and other marketers looking to target this untapped market. This database of “Women of Worth” have income assets totaling more then two million dollars and have inquired thru direct mail or online offers for information on insurance, investments, asset management, long term/estate planning, household products and much, much more.
SOURCE:
Direct Mail and Online
SELECTIONS INCLUDE:
Name/Address/Income/Geography/Age/Credit Card/Interests, etc.
SUGGESTED USAGE:
Insurance and Investments, Retail and Catalog, Credit, Home Goods, Cruise & Travel |