|
COUNTS THROUGH 06/06/2016 |
|
|
1,443,886 |
TOTAL UNIVERSE / BASE RATE |
$75.00/M |
309,832 |
2007 - 08 SKI SEASON |
$75.00/M
|
59,421 |
MONTHLY HL |
+
$15.00/M
|
|
FUNDRASING 10% OFF |
|
|
REUSE 15% OFF BASE |
|
|
FROM ALPINE TO NORDIC TO CROSS COUNTRY AND HALF PIPE, ALL HAVE SPENT. SMALL MONEY TO BIG BUCKS ON SPORTSWEAR, EQUIPMENT AND OTHER SKI RELATED SKIING ITEMS. THESE ARE FRIENDLY SINGLES, COUPLES, KIDS, & VACATION FAMILIES. THE SNOW FOLKS - THE MOUNTAIN MANIAC KIDS - THE GLADE RUNNERS - THE WIDE SLOPE WANABEES - THE DARING DOWN HILL DOUBLE DIAMOND DOERS AND LOVABLE LODGE LIZARDS, AVERAGE AGE IS 41 AND THEIR AVERAGE INCOME IS $40,000.- OVER 220 SKI AREAS AND STORES LOCAL TO THEM POOLED THE NAMES THEY HAD IN AN EFFORT TO CROSS SELL, AND ATTRACT MORE PEOPLE FOR DISCOUNT VACATIONS & SALES. SOURCE: RETAIL SALES, WARRANTY CARDS, LIFT RECORDS, etc. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
MULTI-BUYERS |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
40% FEMALE 60% MALE |
|
CREDIT CARD YES OR NO |
$10.00/M |
FUNDRASING 10% OFF |
|
GENDER, AGE, INCOME, KIDS |
$10.00/M |
MONTHLY HOTLINE |
$150.00/M |
REUSE 15% OFF BASE |
|
STATE, SCF, ZIP, |
$5.00/M |
TELE-MKTG AND MAILING |
$150.00/M |
TELEPHONE NUMBERS |
$30.00/M |
ADDRESSING |
KEY CODING |
$30.00/M |
FUNDRAISING 10% OFF BASE |
|
REUSE 15% OFF BASE |
|
RUNG CHG |
$10.00/M |
TAPE,CART,FTP,EMAIL,CD,DISK |
$75.00/F |
|