THE CHRISTIAN BOOKSTORE MAILING LIST
CHRISTIAN RETAILING – For almost 50 years, Christian Retailing has been sharing marketplace news, trends and insights with a dedication and desire to help the owners, managers and buyers of Christian resources see rapid and consistent growth in sales.
CHRISTIAN RETAILING mails 20 times a year with up-to-date trade news and is considered the top of three resources for making marketing purchasing decisions. It was rated more than twice as valuable as the next competitor, CBA Marketplace.
DEMOGRAPHICS
Average Age: 46
55% Own a Retail Outfit
82% Married
28% 4-Year Degree
STORE DEMOGRAPHICS:
Readers’ stores have an average of 3 full-time employees
Annual Sales Volume: Over 60% range from $25,000 - $499,999
Annual Sales Volume (Chain): Over 27% range from $1,000,000 - $24,999,999
Privately owned & operated stores equate to 68%; church owned equates to 12%.
54% of the stores are between 1,000 & 4,999 sq. ft. and 24% are less than 1,000 sq. ft.
52% of readers indicate their store is located in a small town, 30% in a suburban neighborhood
RECOMMENDED USAGE
Publication and book mailings, religious offers, general merchandise catalogs, credit card, insurance and fundraising offers including (political, charitable, religious). Ministries for conferences, general attendance, etc.
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