TBC - Business Basics - Mid-Sized Company Executives Mailing List

The Business Connection (TBC) is a multi-sourced, multi-channel resource that provides B2B marketers an array of data marketing solutions that includes targeted prospecting lists, database marketing services and analytical tools designed to complement the complex marketing mix necessary to successful client acquisition efforts and customer retention initiatives.

Business Basics prospecting lists provide B2B marketers a cost effective resource to achieve maximum penetration into core markets.  The most popular B2B markets are represented through a segmentation process that utilizes Industry, Company Size, Sales Volume, Job Title and Function of key decision makers and various trend and response estimators.  Leading compiled sources are incorporated into segments based on an evaluation of inherent strengths and weaknesses relevant to the particular segment.

Business Basics Mid-Sized Company Executives provides access to executives within mid-sized companies. The Executives can be selected by Title and Job Function,in defining a mid-sized company, Business Basics has evaluated the industry's classification and determined if the business is truly mid-sized for that industry. Selection can be made based on employee size if the offer dictates a certain number of employees are needed. The file contains Executives in Companies with employee size of 50-500.

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