|
COUNTS THROUGH 04/28/2025 |
|
|
5,689,541 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
300,000 |
MONTHLY HOTLINE |
+
$10.00/M
|
|
PRE-PAID PHONE CARD BUYERS |
+
$5.00/M
|
|
NO PRESENCE OF A RETAIL STORE CREDIT CARD |
+
$5.00/M
|
|
BUYS FROM CATALOGS WITH PRE-APPROVED CREDIT |
+
$5.00/M
|
|
NO PRESENCE OF A BANK CREDIT CARD |
+
$5.00/M
|
|
NO PRESENCE OF A GAS/OIL CREDIT CARD |
+
$5.00/M
|
|
NEW PHONE CONNECT |
+
$5.00/M
|
|
The Payday – Cash Advance consumers here take advantage of getting cash now instead of waiting for payday. In order to be eligible, these consumers use their paychecks as a way of borrowing money. They must also have an active bank account, direct deposit and a job. In just a matter of one hour or less, the advanced funds will be deposited into their accounts. When large unexpected expenses like a car repair or a household emergency occurs; a payday loan can resolve a potential financial set back. Some of these individuals need to bridge a short-term cash flow problem between paychecks, avoid bounced check fees, late payment penalties, or pawning personal property. The Payday – Cash Advance file is great for offers designed to consolidate debt, credit repair, high interest credit cards, secured credit cards, catalog credit with purchase offers and many others. Consider using the Payday – Cash Advance for multi-channel marketing offers in addition to direct mail. E-mail names are available! |
|
POPULARITY: |
96 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
40% FEMALE 60% MALE |
|
AGE |
$5.00/M |
AREA OF INTEREST |
|
EMAIL ADDRESS |
|
GENDER/SEX |
$10.00/M |
GEO SELECT |
$5.00/M |
INCOME SELECT |
$10.00/M |
LIFESTYLE SELECT |
$20.00/M |
MONTHLY HOTLINE |
$10.00/M |
PHONE NUMBER |
$20.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|