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Did you know, mothers are the gateway to sales? Women make approximately 85% of all purchasing decisions for the household. Often the women making the decisions is a mom. Mom is not only buying for herself; she's also buying for the baby, the teenager, the pets and for the entire soccer team. Now, here’s the real kicker… Mom is not just buying diapers and baby wipes, she's purchasing electronics, cars and beauty products. She is also on the market for an awesome summer camp, a reputable pediatrician and an accredited private school. Our AmeriList's U.S. Parent Masterfile contains highly responsive consumer data for multi-channel marketing campaigns. This file consists of U.S. households with one or more children who are looking for products and services that will enhance family life.
How our data is compiled:
Our data is compiled using more sources than any other compiled consumer database in the industry, including:
- Phone Directories
- Surveys
- US Census Data
- Voter Registration
- Product & Warrenty Information
- Credit Card Transactions Mail
- Order Purchases Real Estate
- Magazine Subscriptions
- Deed & Transaction Data
Recommended usage:
Our U.S. Parent Masterfile is the ideal solution for summer camps, pediatricians, enrichment programs, private schools, kid-friendly restaurants, childcare facilities, toy companies, electronic companies, car dealers and party planners.
Consider the facts:
- 85% of purchases are made by women
- 80.5% of decision makers are between ages of 30-50 years old
- 28.5% of decision makers have incomes between $40,000 and $60,000
- 46.5% of decision makers have a household income over $60,000
- 71.5% own their home or condo
Call AmeriList, Inc. today for your free, no obligation quote. |
