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These multitasking, tech-savvy women are becoming a marketing phenomenon. Alpha moms are educated, Type-A moms with a common goal: mommy excellence. These hands-on information-hungry moms view motherhood as a job that can be mastered, and to that end purchase products and subscribe to magazines and newsletters in order to help them achieve their goals. These Alpha moms have money to spend and not only are they the primary decision makers when it comes to household purchasing decisions, they also influence how other moms spend money due to their high level of social networking. These tech-savvy women are wired with BlackBerrys and spend an average of 87 minutes a day online – that’s 75 minutes more than the typical internet user. These unique women are different from other moms because although they’re the "mom that can do it all", they don’t forget about themselves, which is key to marketers.
Recommended Usage: Direct Mail Catalogs, Apparel Catalogs, Children’s Offers, Family-related offers, Hi-tech Products, Subscriptions, Book offers geared toward children, Domestic & International Travel, Cruise Offers, Insurance, Electronics, Music, Magazines, Spa Vacations, Golf Resorts, Time Shares, Credit Card Rewards, Fundraising to Health, Political, Humanitarian, Children and Environmental Causes, Sports, Financial & Investment, Health & Fitness, Hobbies, Home Décor, Food & Cuisine, Outdoor & Recreational offers. |
