|
COUNTS THROUGH 08/31/2025 |
|
|
| 1,701,398 |
TOTAL UNIVERSE / BASE RATE |
$55.00/M |
| 1,701,398 |
12 MONTH SPORTSMEN |
$55.00/M
|
| 1,045,531 |
GUNS/HUNTING |
$60.00/M
|
| 838,116 |
FISHING |
$60.00/M
|
| 254,894 |
CAMPING |
$60.00/M
|
| 63,596 |
ARCHERY |
$60.00/M
|
| 90,902 |
TURKEY |
$60.00/M
|
| 131,407 |
DEER |
$60.00/M
|
| 31,965 |
TROUT STAMPS |
$60.00/M
|
| 79,868 |
WATERFOWL/DUCK |
$60.00/M
|
| 80,745 |
QUAIL/UPLAND BIRD |
$60.00/M
|
| 506,322 |
BOATING |
$60.00/M
|
| 14,403 |
MUZZLELOADERS |
$60.00/M
|
| 63,811 |
SALT WATER FISHING |
$60.00/M
|
| 23,324 |
TRAPPING |
$60.00/M
|
| 12,408 |
BEAR |
$60.00/M
|
| |
6 MONTH HOTLINE |
+
$10.00/M
|
| |
3 MONTH HOTLINE |
+
$15.00/M
|
| |
1 MONTH HOTLINE |
+
$20.00/M
|
| |
NON-PROFIT MAILERS |
$50.00/M
|
| |
EMAIL ADDRESSES - INQUIRE |
|
| |
FILE UPDATES MONTHLY INQUIRE FOR COUNTS |
|
|
|
|
ACTIVE OUTDOORSMEN WHO HAVE PURCHASED A STATE OR FEDERAL LICENSE TO HUNT, FISH, CAMP OR BOAT IN AMERICA'S GREAT OUTDOORS...OR A BUYER, SUBSCRIBER OR ATTENDEE OF AN OUTDOOR SHOW. THEY SPEND MONEY ON LICENSES, GUNS, HUNTING ACCESSORIES, RODS AND REELS, BOATS, OUTDOOR APPAREL AND ALL OF THE ACCESSORY ITEMS TO MAKE A SUCCESSFUL OUTDOOR ADVENTURE.
A PORTION OF EACH PERMIT OR LICENSE SOLD GOES DIRECTLY INTO FUNDS FOR WILDLIFE MANAGEMENT, CONSERVATION EFFORTS AND HABITAT MANAGEMENT.
AVERAGE AGE IS 33 WITH AN AVERAGE INCOME OF $36,000.
ALL ORDERS CANCELLED AFTER THE MAIL DATE OR MERGE ARE REQUIRED TO BE PAID IN FULL.
ALL CANCELLED ORDERS, WHETHER RUN OR NOT, WILL BE SUBJECT TO A MINIMUM $50.00 CANCELLATION FEE.
|
|
| POPULARITY: |
100 |
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, REGISTRATIONS / OUTDOOR SHOWS / DNR / MAIL ORDER |
| PRIVACY: |
UNKNOWN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
20% FEMALE 80% MALE |
| SPENDING: |
$22.00 AVERAGE ORDER |
|
|
| 1 MONTH HOTLINE |
$20.00/M |
| 3 MONTH HOTLINE |
$15.00/M |
| 6 MONTH HOTLINE |
$10.00/M |
| AGE |
$7.00/M |
| BUYERS |
$10.00/M |
| CONTRIBUTORS/DONORS |
$10.00/M |
| GENDER/SEX |
$7.00/M |
| INCOME |
$7.00/M |
| MAIL ORDER RESPONDERS |
$10.00/M |
| PHONE NUMBER |
$30.00/M |
| SCF |
$6.00/M |
| STATE |
$6.00/M |
| SUBSCRIBERS |
$10.00/M |
| ZIP |
$6.00/M |
| ADDRESSING |
| KEY CODING |
$2.00/M |
| EMAIL DELIVERY |
$75.00/F |
| FTP DELIVERY |
$100.00/F |
|