|
COUNTS THROUGH 02/28/2025 |
|
|
1,701,398 |
TOTAL UNIVERSE / BASE RATE |
$55.00/M |
1,701,398 |
12 MONTH SPORTSMEN |
$55.00/M
|
1,045,531 |
GUNS/HUNTING |
$60.00/M
|
838,116 |
FISHING |
$60.00/M
|
254,894 |
CAMPING |
$60.00/M
|
63,596 |
ARCHERY |
$60.00/M
|
90,902 |
TURKEY |
$60.00/M
|
131,407 |
DEER |
$60.00/M
|
31,965 |
TROUT STAMPS |
$60.00/M
|
79,868 |
WATERFOWL/DUCK |
$60.00/M
|
80,745 |
QUAIL/UPLAND BIRD |
$60.00/M
|
506,322 |
BOATING |
$60.00/M
|
14,403 |
MUZZLELOADERS |
$60.00/M
|
63,811 |
SALT WATER FISHING |
$60.00/M
|
23,324 |
TRAPPING |
$60.00/M
|
12,408 |
BEAR |
$60.00/M
|
|
6 MONTH HOTLINE |
+
$10.00/M
|
|
3 MONTH HOTLINE |
+
$15.00/M
|
|
1 MONTH HOTLINE |
+
$20.00/M
|
|
NON-PROFIT MAILERS |
$50.00/M
|
|
EMAIL ADDRESSES - INQUIRE |
|
|
FILE UPDATES MONTHLY INQUIRE FOR COUNTS |
|
|
ACTIVE OUTDOORSMEN WHO HAVE PURCHASED A STATE OR FEDERAL LICENSE TO HUNT, FISH, CAMP OR BOAT IN AMERICA'S GREAT OUTDOORS...OR A BUYER, SUBSCRIBER OR ATTENDEE OF AN OUTDOOR SHOW. THEY SPEND MONEY ON LICENSES, GUNS, HUNTING ACCESSORIES, RODS AND REELS, BOATS, OUTDOOR APPAREL AND ALL OF THE ACCESSORY ITEMS TO MAKE A SUCCESSFUL OUTDOOR ADVENTURE.
A PORTION OF EACH PERMIT OR LICENSE SOLD GOES DIRECTLY INTO FUNDS FOR WILDLIFE MANAGEMENT, CONSERVATION EFFORTS AND HABITAT MANAGEMENT.
AVERAGE AGE IS 33 WITH AN AVERAGE INCOME OF $36,000.
ALL ORDERS CANCELLED AFTER THE MAIL DATE OR MERGE ARE REQUIRED TO BE PAID IN FULL.
ALL CANCELLED ORDERS, WHETHER RUN OR NOT, WILL BE SUBJECT TO A MINIMUM $50.00 CANCELLATION FEE.
|
|
POPULARITY: |
98 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, REGISTRATIONS / OUTDOOR SHOWS / DNR / MAIL ORDER |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
20% FEMALE 80% MALE |
SPENDING: |
$22.00 AVERAGE ORDER |
|
1 MONTH HOTLINE |
$20.00/M |
3 MONTH HOTLINE |
$15.00/M |
6 MONTH HOTLINE |
$10.00/M |
AGE |
$7.00/M |
BUYERS |
$10.00/M |
CONTRIBUTORS/DONORS |
$10.00/M |
GENDER/SEX |
$7.00/M |
INCOME |
$7.00/M |
MAIL ORDER RESPONDERS |
$10.00/M |
PHONE NUMBER |
$30.00/M |
SCF |
$6.00/M |
STATE |
$6.00/M |
SUBSCRIBERS |
$10.00/M |
ZIP |
$6.00/M |
ADDRESSING |
KEY CODING |
$2.00/M |
EMAIL DELIVERY |
$50.00/F |
FTP DELIVERY |
$50.00/F |
|