|
COUNTS THROUGH 04/28/2025 |
|
|
| 2,800,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 225,500 |
MONTHLY HOTLINE |
+
$20.00/M
|
| 676,500 |
3 MONTH HOTLINE |
+
$10.00/M
|
| 1,353,000 |
6 MONTH HOTLINE |
+
$10.00/M
|
| 2,706,000 |
12 MONTH HOTLINE |
+
|
|
|
|
Reading a book or magazine is one of the favorite pastimes for these consumers. They enjoy the escapism that is achieved when they read a good book or magazine. For a few moments, they are able to use their imagination to go to another place and time. The America’s Book & Magazine Readers have indicated they are active buyers of magazines and books for themselves, friends, and their family. This file should be a perfect fit for credit card, travel, book clubs, magazine offers and more! |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
75% FEMALE 25% MALE |
| SPENDING: |
$75.00 AVERAGE ORDER |
|
|
| $25+ BUYERS |
$5.00/M |
| $50+ BUYERS |
$5.00/M |
| 12 MONTH HOTLINE |
NO CHARGE |
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$10.00/M |
| AGE |
$5.00/M |
| CHILDS AGE RANGE SELECT |
$5.00/M |
| DWELLING TYPE |
$5.00/M |
| ETHNICITY |
$10.00/M |
| GENDER OF CHILD |
$5.00/M |
| GENDER/SEX |
$5.00/M |
| GEO SELECT |
$5.00/M |
| HOME OWNER |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| LENGTH OF RESIDENCE |
$5.00/M |
| MONTHLY HOTLINE |
$20.00/M |
| NUMBER OF CHILDREN |
$5.00/M |
| ONE NAME PER SITE |
$5.00/M |
| PHONE NUMBER |
$20.00/M |
| PRESENCE OF CHILDREN |
$5.00/M |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| ZIP |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| EMAIL/FTP |
$50.00/M |
| KEYING |
$5.00/M |
|
