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THESE ARE AVID OUTDOOR ENTHUSIASTS AND MANY ARE MEMBERS OF THE AMERICAN WILDLIFE ASSOCIATION. THEY ATTEND OUTDOOR TRADE SHOWS AND MANY HAVE BOOKED OUT OF STATE HUNTING AND FISHING TRIPS.
WITH AN AVERAGE AGE OF 50 AND AN AVERAGE INCOME OF $75,000 PER YEAR, THEY SPEND THOUSANDS OF DOLLARS ON GUNS AND AMMO; ARCHERY EQUIPMENT AND HUNTING APPAREL; FISHING TACKLE, RODS, REELS AND APPAREL, AND OTHER QUALITY ITEMS TO SUPPORT THEIR SPORT OF INTEREST.
THEY ARE AVID READERS. MANY PURCHASE BOOKS, VIDEOS AND SUBSCRIBE TO MAGAZINES THAT WILL TEACH THEM NEW TECHNIQUES, PROVIDE INFORMATION ON NEW TACKLE AND EQUIPMENT, AND KEEP THEM INFORMED OF TOURNAMENTS, GUIDED TRIPS AND AREAS OF SPECIAL INTEREST TO VISIT AND PARTICIPATE IN THEIR SPORT.
MANY ALSO DONATE TO LOCAL AND NATIONAL CONSERVATION AND ENVIRONMENTAL GROUPS TO PROTECT THE LANDS AND WATERWAYS FOR FUTURE GENERATIONS OF OUTDOORSMEN. |
