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THESE UPSCALE, RURAL RESIDENTS ARE HOMEOWNERS WITH AN AVERAGE AGE OF 45 AND AN AVERAGE INCOME OF $100,000 LIVING ON 5 TO 50 ACRES OF LAND. DUE TO THEIR COUNTRY LIVING LIFESTYLE, MANY PLANT GARDENS, OWN 1 OR MORE HORSES, HAVE 1 OR MORE HOUSEHOLD PETS, AND HAVE A NEED FOR THE SAME EQUIPMENT AND SUPPLIES AS SMALL FARMERS. MOST OWN AT LEAST ONE HIGH-END PICK-UP TRUCK. MANY OWN ATV'S AND TRACTORS.
THESE CONSUMERS ARE UPPER-MANAGEMENT, TECHNICAL AND PROFESSIONALS AND SOLE PROPRIETORS IN BUSINESS. THEY PURCHASED "BRAND NAME" LAWN MOWERS AND TRACTORS, HAVE ELABORATE FENCING AND ENTRY GATES AND PURCHASE OUTDOOR LIGHTING AND YARD ART FOR THEIR COUNTRY ESTATE.
THE FEMALES OF THE HOME PURCHASE UPSCALE FURNISHINGS AND ART. MANY DRIVE HIGH-END AUTOMOBILES. THEY ARE INTERESTED IN INVESTMENT, RETIREMENT AND TRUST FUND INFORMATION. THESE ARE "COUNTRY ESTATE" FOLKS WITH THE INCOME AND LIFESTYLE TO ENJOY AND PAMPER THEM- SELVES WITH THE FINER THINGS IN LIFE. SUBSCRIBER AND MAIL ORDER BUYERS INFORMATION HAS BEEN VERIFIED BY CONSUMER DEMOGRAPHIC OVERLAY.
SOURCE: FSA/MARKET RESEARCH/ RESPONDERS. |
