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THE CONSUMERS HAVE PURCHASED A WIDE VARIETY OF MAGAZINES, BOOKS AND VIDEOS TO HANDLE THEIR OWN REPAIR WORK. WHETHER THEY HAVE A NEED FOR MINOR AUTO REPAIRS AND MAINTENANCE, MINOR CONSTRUCTION, PLUMBING OR ELECTRICAL WORK, THESE ARE "HANDS ON" TYPE CONSUMERS WHO PREFER TO DO THE WORK THEMSELVES.
THESE RUGGED REPAIRMEN AND WOMEN ARE INTERESTED IN BUILDING MATERIALS AND AUTOMOTIVE SUPPLIES TO COMPLETE THE TASK AT HAND. OFTEN THESE BUSY HOMEOWNERS SPEND VACATION TIME TO REMODEL A ROOM OR COMPLETE A PROJECT.
THEY ARE INTERESTED IN PRODUCTS SUCH AS SAWS, DRILLS AND OTHER POWER TOOLS TO COMPLETE THEIR HOME IMPROVEMENT OR AUTOMOTIVE TASK. THEY ARE ALSO INTERESTED IN INSURANCE TO PROTECT THEIR INVESTMENT OF TIME AND MONEY.
THESE DO-IT-YOURSELFERS ARE DEEPLY DEVOTED TO FAMILY AND THEREFORE, ARE INTERESTED IN ISSUES RELATING TO THE WELL-BEING OF THE FAMILY AND CHILDREN'S ISSUES. |
