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THESE EQUINE PROFESSIONALS' LIVELIHOOD IS DERIVED
FROM THEIR LOVE OF HORSES. THEY PARTICIPATE IN
HORSE SHOWS AS CONTESTANTS, JUDGES AND SPONSORS.
THESE BREEDERS AND TRAINERS, AS WELL AS THE RETAIL
TACK STORE OWNERS/OPERATORS, NEED STABLE AND BARN
SUPPLIES, FENCING SUPPLIES, FARM EQUIPMENT AND TACK
SUPPLIES. THEY RELY ON BOOKS, VIDEOS AND SEMINARS
TO STAY ABREAST OF CURRENT BREEDING AND TRAINING
PHILOSOPHIES.
DUE TO THEIR INVOLVEMENT IN THE EQUINE INDUSTRY,
TRAVEL AND VACATION DESTINATIONS ARE PLANNED AROUND
EQUINE SHOWS, SEMINARS AND EXPOS.
WITH AN AVERAGE AGE OF 50 AND AN AVERAGE INCOME OF
$55,000, THESE AVID HORSE LOVERS PURCHASE APPAREL
AND HOME AND OFFICE DECOR WITH THE EQUINE THEME TO
ENHANCE THEIR COUNTRY LIFESTYLE.
LIST OWNER MAY REQUIRE EXCHANGE, PARITY PRICING OR
RECIPROCAL RENTAL FOR COMPETITIVE OFFERS.
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