|
COUNTS THROUGH 02/28/2025 |
|
|
6,666,403 |
TOTAL UNIVERSE / BASE RATE |
$60.00/M |
6,666,403 |
12 MONTH MASTERFILE |
$60.00/M
|
4,332,874 |
6 MONTH MASTERFILE |
+
$10.00/M
|
2,814,009 |
3 MONTH MASTERFILE |
+
$20.00/M
|
1,005,674 |
1 MONTH HOTLINE |
+
$30.00/M
|
3,416,868 |
PRODUCT BUYERS |
+
$10.00/M
|
1,442,001 |
PRODUCT SUBSCRIBERS |
+
$10.00/M
|
|
EMAIL ADDRESSES INQUIRE |
|
|
FILE UPDATES MONTHLY INQUIRE FOR COUNTS |
|
|
ADDITIONAL DEMOGRAPHIC SELECTIONS AVAILABLE BELOW.
THE GREAT OUTDOOR FAMILIES DATABASE REPRESENTS THE CORE OF AMERICAN FAMILIES WHO HAVE RELIED ON OUTDOOR INTERESTS AND ACTIVITIES TO HELP MAINTAIN HEALTHY MINDS AND BODIES. THESE OUTDOOR ORIENTED FOLKS HAVE EXPRESSED INTEREST OR PURCHASED PRODUCTS THROUGH MAIL ORDER FOR HUNTING, FISHING, CAMPING, BIKING, RUNNING, BOATING, COOKING, ENVIRONMENTAL, HORSES, PETS AND CRAFTS. THESE ACTIVE CONSUMERS ARE HOME OWNERS WITH AN AVERAGE INCOME IN THE $50'S. THE "PRIME TIME SPORTSMEN" SELECT REPRESENTS THE ACTIVE OUTDOORSMAN WITH "BUYING POWER" AS THIS GROUP IS MORE MATURE, AND ACTIVELY INVOLVED IN ALL ASPECTS OF OUTDOOR LIFE. DIRECT MAIL ALLOWS THESE FAMILIES TO FULFILL THEIR DESIRES FOR OUTDOOR SERVICES AND MERCHANDISE, MEMBERSHIPS, VACATIONS, CASUAL APPAREL AND ITEMS FOR THE HOME AND WORKSHOP AND GOLF COURSE.
ADDITIONAL DEMOGRAPHIC SELECTIONS AVAILABLE:
CHILDREN
AGE
HOME VALUE
INCOME
MORTGAGE DATA
CREDIT SCORE
LENGTH OF RESIDENCE
ALL ORDERS CANCELLED AFTER THE MAIL DATE OR MERGE ARE REQUIRED TO BE PAID IN FULL. ALL CANCELLED ORDERS, WHETHER RUN OR NOT, WILL BE SUBJECT TO A MINIMUM $50.00 CANCELLATION FEE. |
|
MARKET: |
BUSINESS AND CONSUMER |
CHANNELS: |
|
SOURCE: |
COMPILED LISTS, CATALOGS / MAGAZINES / WARRANTY CA |
PRIVACY: |
UNKNOWN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
15% FEMALE 85% MALE |
|
ADDITIONAL SELECTIONS |
$6.00/M |
AGE |
$10.00/M |
CREDIT CARD |
$10.00/M |
CREDIT SCORE |
$10.00/M |
DEMOGRAPHIC |
$10.00/M |
DWELLING SIZE/TYPE |
$10.00/M |
EDUCATION LEVEL |
$10.00/M |
GENDER/SEX |
$10.00/M |
HISPANIC FAMILIES |
$20.00/M |
HOME OWNER |
$10.00/M |
HOME VALUE |
$10.00/M |
HOUSEHOLD INCOME |
$10.00/M |
LENGTH OF RESIDENCE |
$10.00/M |
LIFESTYLE |
$10.00/M |
MARITAL STATUS |
$10.00/M |
MORTGAGE DATA |
$10.00/M |
NUMBER OF CHILDREN |
$10.00/M |
PHONE NUMBER |
$30.00/M |
PRESENCE OF CHILDREN |
$10.00/M |
SCF |
$6.00/M |
STATE |
$6.00/M |
ZIP |
$6.00/M |
ADDRESSING |
KEY CODING |
$2.00/M |
EMAIL DELIVERY |
$50.00/F |
FTP DELIVERY |
$50.00/F |
|