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THE FARMER'S WIFE IS THE BACKBONE OF THE RURAL
AMERICAN COMMUNITY. THESE RUGGED, CAPABLE WOMEN
MANAGE ALL OF THE "DAY-IN AND DAY-OUT" ACTIVITIES
OF THE HOUSEHOLD, WHILE FULLY SUPPORTING THEIR
FARMING HUSBANDS.
THESE "SALT OF THE EARTH" WOMEN HANDLE THE
DOMESTIC PURCHASES FOR THE HOME AND GARDEN. THEIR
ORGANIZATIONAL SKILLS ARE IMPECCABLE, AS THEY CARE
FOR THE CHILDREN, PETS AND ASSIST WITH ALL ASPECTS
OF FARM RESPONSIBILITIES. THESE WOMEN ARE
EXPERTS IN THE KITCHEN. MANY "CAN" THEIR OWN HOME
GROWN FRUITS, VEGETABLES AND JELLIES. MOST OF THESE
FAMILIES ARE DEEPLY ROOTED IN THEIR RELIGIOUS
BELIEFS AND ATTEND CHURCH AT LEAST ONCE OR TWICE
WEEKLY.
WITH AN AVERAGE AGE OF 41, THESE WOMEN USE THEIR
DISCRETIONARY INCOME TO ADORN THEIR HOMES WITH THE
COUNTRY LIVING THEME. THEY PURCHASE HOUSEHOLD DECOR,
KITCHEN ACCESSORIES, GARDENING SUPPLIES, INCLUDING
PLANTS, SEED AND FEED.
THESE WIVES DEPEND ON DIRECT MAIL FOR MANY OF THE
PRODUCTS AND SERVICES THAT WOULD OTHERWISE BE
UNAVAILABLE TO THEM. HEALTH RELATED PUBLICATIONS,
CHILDREN'S APPAREL CATALOGS, COUNTRY HOME MAGAZINES
AND CATALOGS, AS WELL AS BOOKS ON PET CARE ARE
ALWAYS OF INTEREST TO THE FARMER'S WIFE.
LIST OWNER MAY REQUIRE EXCHANGE, PARITY PRICING OR
RECIPROCAL RENTAL FOR COMPETITIVE OFFERS.
ALL ORDERS CANCELLED AFTER THE MAIL DATE OR MERGE
ARE REQUIRED TO BE PAID IN FULL.
ALL CANCELLED ORDERS, WHETHER RUN OR NOT, WILL BE
SUBJECT TO A MINIMUM $50.00 CANCELLATION FEE. |
