THESE PEOPLE ARE PASSIONATE FOR MUSIC AND PURCHASE MORE RECORDS, CD'S, CASSETTES AND ONLINE MUSIC THAN THE NORM. THEY LOVE TO LISTEN TO ALL TYPES OF MUSIC AND DOWNLOAD FROM ITUNES, GOOGLE, AMAZON, CDBABY, EMUSIC, JUNO, HDTRACKS AND MANY MORE. MANY PURCHASE APPAREL SPORTING THEIR FAVORITE STYLE OF MUSIC OR PERFORMER. MUSIC FANATICS LIKE THESE PURCHASE A WIDE VARIETY OF MUSIC, ELECTRONICS AND STEREO EQUIPMENT. MANY PURCHASE 10 OR MORE SONGS ANNUALLY AND ATTEND ONE OR MORE CONCERT EVENTS PER YEAR. THEIR AGE RANGE IS 20-85. THIS LIST HAS BEEN CREATED BY ANALYZING CONSUMERS THAT REPORT MUSIC LISTENING, BUYING AND MUSIC- ENTHUSIAST RELATED BEHAVIORS IN SIMMON'S NATIONAL CONSUMER RESEARCH DATA AND IDENTIFYING NATIONAL CONSUMER HOUSEHOLDS WITH THE HIGHEST SIMILARITY AND MUSIC ENTHUSIAST BEHAVIORAL PREFERENCES - BASED ON STATISTICAL MODELS DEVELOPED BY RUF STRATEGIC SOLUTIONS AND ADDITIONAL EXTERNAL DATA INCLUDING EXPERIAN INSOURCE DEMOGRAPHICS. |