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THESE PEOPLE ARE PASSIONATE FOR MUSIC AND PURCHASE
MORE RECORDS, CD'S, CASSETTES AND ONLINE MUSIC
THAN THE NORM. THEY LOVE TO LISTEN TO ALL
TYPES OF MUSIC AND DOWNLOAD FROM ITUNES, GOOGLE,
AMAZON, CDBABY, EMUSIC, JUNO, HDTRACKS AND MANY
MORE. MANY PURCHASE APPAREL SPORTING THEIR FAVORITE
STYLE OF MUSIC OR PERFORMER. MUSIC FANATICS LIKE
THESE PURCHASE A WIDE VARIETY OF MUSIC, ELECTRONICS
AND STEREO EQUIPMENT. MANY PURCHASE 10 OR MORE SONGS
ANNUALLY AND ATTEND ONE OR MORE CONCERT EVENTS PER
YEAR. THEIR AGE RANGE IS 20-85.
THIS LIST HAS BEEN CREATED BY ANALYZING CONSUMERS
THAT REPORT MUSIC LISTENING, BUYING AND MUSIC-
ENTHUSIAST RELATED BEHAVIORS IN SIMMON'S NATIONAL
CONSUMER RESEARCH DATA AND IDENTIFYING NATIONAL
CONSUMER HOUSEHOLDS WITH THE HIGHEST SIMILARITY AND
MUSIC ENTHUSIAST BEHAVIORAL PREFERENCES - BASED ON
STATISTICAL MODELS DEVELOPED BY RUF STRATEGIC
SOLUTIONS AND ADDITIONAL EXTERNAL DATA INCLUDING
EXPERIAN INSOURCE DEMOGRAPHICS. |
