|
COUNTS THROUGH 04/28/2025 |
|
|
1,650,000 |
TOTAL UNIVERSE / BASE RATE |
$90.00/M |
30,000 |
AVERAGE WEEKLY HOTLINE |
+
$20.00/M
|
125,000 |
AVERAGE MONTHLY HOTLINE |
+
$10.00/M
|
|
MAGAZINE SUBSCRIBERS |
+
$5.00/M
|
|
BOOK CLUB MEMBERS |
+
$5.00/M
|
|
GARDENING/LANDSCAPING |
+
$5.00/M
|
|
ANTIQUE GUIDE BUYERS/SUBSCRIBERS |
+
$5.00/M
|
|
PREMIUM CREDIT CARD HOLDERS |
+
$5.00/M
|
|
LIVE AUCTION ATTENDEES |
+
$5.00/M
|
|
HOME DECOR/COLLECTIBLE BUYERS |
+
$5.00/M
|
|
HOME SHOW ATTENDEES |
+
$5.00/M
|
|
NEW PHONE CONNECTS |
+
$5.00/M
|
|
NEWLY ISSUED CREDIT CARDS |
+
$5.00/M
|
|
Different tastes in interior decorating help keep the home décor industry thriving! The home decorators here enjoy finding the perfect accent to turn a room from being “blah” to beautiful. The consumers who make up the My Perfect Home list look for interior design, landscaping and decorating ideas using catalogs or subscribing to book clubs and magazines. They also visit garden centers, hardware stores and home centers. The consumers here take advantage of the home décor products that are readily available from the Internet and retailers. Sourced from known subscribers, mail order buyers, retail buyers and home show attendees, the My Perfect Home list is comprised of direct mail responsive buyers eager to receive offers to help them furnish their homes. Take advantage of the My Perfect Home consumers known traits– credit card users, broadband subscribers, internet buyers, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success! |
|
POPULARITY: |
98 |
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
85% FEMALE 15% MALE |
SPENDING: |
$125.00 AVERAGE ORDER |
|
AGE |
$5.00/M |
AREA OF INTEREST |
|
CREDIT CARD BUYERS |
$5.00/M |
DWELLING TYPE |
$5.00/M |
ETHNICITY |
$5.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
HOME OWNER |
$5.00/M |
INCOME SELECT |
$5.00/M |
LENGTH OF RESIDENCE |
$5.00/M |
LIFESTYLE SELECT |
$10.00/M |
MAIL ORDER BUYERS |
$5.00/M |
MEDIA |
|
MONTHLY HOTLINE |
$10.00/M |
PHONE NUMBER |
$20.00/M |
PRESENCE OF CHILDREN |
$5.00/M |
WEEKLY/BI-WEEKLY HOTLINE |
$20.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
MAG TAPE |
$50.00/F |
RUSH FEE |
$150.00/F |
|