Reason is the monthly magazine of “free minds and free markets.” Since 1968, it has covered news, culture and politics from a libertarian perspective. Reason provides an alternative to right-wing and left-wing opinion magazines by making the strong case for maximum individual choice in human pursuits. Consistent with its support of free expression, the magazine has come out in favor of the legalization of drugs, gay marriage, and the right to pornography. Reason Magazine subscribers are affluent, educated, civically active and independent minded. The vast majority of Reason subscribers cannot be reached through other political/cultural or business magazines.
Spending:
50.5% contributed to a political activist/research organization
40.8% wrote to an elected official last year
75.4% currently belong to a book club
60.0% purchased clothing accessories via mail, web, phone
55.0% purchased CDs, tapes/records/videos via mail, web, phone
34.0% purchased vitamins/health/medical via mail, web, phone
Demographics:
Median Age 50.8
Average Household Income $107,930
Average Net Worth $1,063,280
Average Market Value of Portfolio $329,330
Married 59%
Graduated college 74.0%
Masters / JD / Doctoral Degree 50.3%
Professional / Managerial / Tech 59.0%
Board of Director 13.0%
Libertarian / Classic Liberal 46%
Conservative 36%
RECOMMENDED USAGE
Publication and book mailings, intellectual and scholarly periodicals, financial mailers, general merchandise catalogs, high-end gifts, men's health and fundraising offers including (political, charitable, religious).
0-12 MONTH USAGE
Cato Institute
Competitive Enterprise Institute
EdChoice
Foundation For Individual Rights In Expression
Independent Review
Institute For Humane Studies
Institute For Justice
Judicial Watch
Moving Pictures Institute |
