Publishers 'R Us Mailing List

Publishers 'R Us - The most comprehensive file of magazine buyers on the market.

SEGMENTS COUNTS THROUGH 04/30/2016
4,617,627 TOTAL UNIVERSE / BASE RATE $90.00/M
 1,591,242 1 MONTH HOTLINE     $95.00/M
 4,617,627 3 MONTH HOTLINE     $90.00/M
 450,000 1 MONTH HOTLINE W/EMAIL ADDRESS     $135.00/M
  TELEPHONE NUMBERS AVAILABLE     $150.00/M
  FUNDRAISERS     $75.00/M
DESCRIPTION
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Publishers 'R Us

 

Audience Profile
Publishers 'R Us - the most comprehensive file of magazine buyers on the market. These mail order buyers subscribe to multiple magazines representing their interests and lifestyles.

 

Selections
In addition to the standard selections, all names can be selected by any one of 520 demographic datapoints including telephone numbers. Typical selection charges range between $2.50/M and $8.00/M. List owner will build custom media segments and will tailor the media rentals and deployment to meet mailer’s marketing budgets.

  

Interest and lifestyle are selectable - Monthly Counts

 

Female Oriented 

135,000 

Male Sports Magazines 

150,000 

Health & Fitness 

600,000     

Family/General

375,000

Culinary

115,000

Business, News, Financial

250,000

Crafts

130,000

Miscellaneous

200,000

Garden & Home Improvement

125,000

 

 

 

There is a newsstand full of demographics available on this exciting new file!

 

Email Deployment

List owner can back postal mail with "pre" and "post" notifications, like offers or reinforcement direct mail offers with matching email deployments as well as expand online reach with up to 10,000,000 additional email names with like affinities.


CANCELLATION POLICY: Orders cancelled prior to the mail date will incur the following charges: $10/M Running Charges on quantity shipped; 100% of all selection charges; media and shipping fees and a $75 flat cancellation charge.  Orders cancelled after the mail date will be charged in full.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: COMPILED LISTS, DIRECT RESPONSE, MULTI-MERCHANTS AND SELF-REPORTED DATA 
PRIVACY: OPT-IN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 60% FEMALE 40% MALE  
SPENDING: $75.00 AVERAGE ORDER 
SELECTS
AGE   $11.00/M
AGE OF CHILDREN   $11.00/M
ETHNICITY   $11.00/M
GENDER   $6.00/M
INCOME SELECT   $11.00/M
MAGAZINE INTEREST/LIFESTYLE   $11.00/M
NEW MOVER   $11.00/M
PRESENCE & TYPE OF CREDIT/RETAIL CARDS   $11.00/M
PRESENCE OF CHILDREN   $11.00/M
SCF   $6.00/M
STATE   $6.00/M
ZIP   $6.00/M
ADDRESSING
KEY CODING  $2.00/M
CD ROM  $25.00/F
EMAIL  $50.00/F
FTP  $50.00/F
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