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Investment opportunities have become more diverse in nature from the investments available in prior generations. Boomers' are now of an age where retirement is becoming more real to them. Many Boomers' have invested cautiously and are now seeking a more aggressive strategy. Online trading, stocks, bonds and other more traditional investments strategies now have a place in these Boomers investment portfolios. We've optimized the file with known transactional data, including high, medium and low credit card activity. Select newly issued bankcard holders who are eager to flex their new buying power! These consumers should welcome offers promoting online investment opportunities, insurance offers, consumer finance and credit card offers. Postal names are also available. Multichannel marketing is emerging as the tool of choice to reach new customers or extend an existing customer relationship. Direct mail and email marketing together, along with other multichannel efforts have proven to drive traffic to websites, catalogs and retail centers. Brand recognition, awareness and response is greatly realized when email is included in the mix. Take advantage of the Boomer Investment Times @ Email Address known traits - credit card users, broadband subscribers, internet buyers and retail buyers - to help make your next campaign, whether it's direct mail, e-mail or a multichannel marketing campaign a success! |