CHARITY BEGINS AT HOME (MOB FAMILIES) Mailing List

These are young family donors who care enough and are concerned and committed about helping others that they make charity an important part of their lives.

SEGMENTS COUNTS THROUGH 09/01/2025
1,948,899 TOTAL UNIVERSE / BASE RATE $100.00/M
 211,929 LAST 30-DAY HOTLINE     $115.00/M
DESCRIPTION
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These are young family donors who care enough and are concerned and committed about helping others that they make charity an important part of their lives. Even with the demands of a busy household, with active kids, they still are committed to helping others. Many have donated to child & health related charities.

 

They've responded to solicitations via mail, phone or TV. The causes they support are for: Health, Environment, Religious or Political--Donations are generally $20 or more.

 

HOTLINE COUNTS

 

 

 

0-3

4-6

7-9

10-12

13-18

BOYS

31,941

30,474

14,999

25,499

32,370

GIRLS

32,839

32,709

14,438

21,796

30,906

 

 

 

 

 

 

MOMS

19-24

25-34

35-44

45-54

55-64

 

32,705

51,009

54,752

55,841

37,432

 

Source: Direct Mail, PIP's, Co-ops, Statements, Internet, Supermarket, Mall, Retail & Travel Take-Ones.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: COMPILED LISTS, DIRECT MAIL, PIPS, CO-OPS, STATEMENTS, INTERNET, 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 85% FEMALE 15% MALE  
SPENDING: $21.00 AVERAGE ORDER 
SELECTS
ADULT'S AGE RANGE   $10.00/M
CHILD'S AGE RANGE   $10.00/M
GEO/GEOGRAPHICAL   $10.00/M
ADDRESSING
KEY CODING  $2.50/M
EMAIL  $50.00/F
FTP  $50.00/F
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