These are young family donors who care enough and are concerned and committed about helping others that they make charity an important part of their lives. Even with the demands of a busy household, with active kids, they still are committed to helping others. Many have donated to child & health related charities.
They've responded to solicitations via mail, phone or TV. The causes they support are for: Health, Environment, Religious or Political--Donations are generally $20 or more.
HOTLINE COUNTS
|
|
0-3
|
4-6
|
7-9
|
10-12
|
13-18
|
|
BOYS
|
31,939
|
30,470
|
14,994
|
25,496
|
32,368
|
|
GIRLS
|
32,837
|
32,699
|
14,435
|
21,791
|
30,904
|
|
|
|
|
|
|
|
|
MOMS
|
19-24
|
25-34
|
35-44
|
45-54
|
55-64
|
|
|
32,701
|
51,000
|
54,749
|
55,839
|
37,429
|
Source: Direct Mail, PIP's, Co-ops, Statements, Internet, Supermarket, Mall, Retail & Travel Take-Ones. |
