These are very B I G spending young families who are decorating and using the mail--Internet--and retail stores to purchase kids' and adult decor for their homes. Purchases include furniture, clothing and books. Many have recently moved, or are about to move. Also, many with their first, about to arrive first born--or just born.
Most purchases are in excess of $100-some in the $1,000's and are all on credit cards.
HOTLINE COUNTS
| |
0-3
|
4-6
|
7-9
|
10-12
|
13-18
|
| BOYS |
32,801
|
49,411
|
14,336
|
21,562
|
32,298
|
| GIRLS |
34,264
|
32,852
|
12,968
|
19,246
|
28,851
|
| |
|
|
|
|
|
| MOMS |
19-24
|
25-34
|
35-44
|
45-54
|
55-64
|
| |
33,003
|
39,315
|
41,395
|
39,635
|
43,697
|
Source: Direct Mail, PIP's, Co-ops, Statements, Internet, Supermarket, Mall, Retail & Travel Take-Ones. |
