These are mega credit card spending Moms on the GO. Spending more on their 2-3 kids/HH and themselves using their 4.6 bank & deparment store credit cards. They're younger, most under 35 and they buy everything under the sun. Lots for their Kids. These are the "SHOP 'TIL THEY DROP" buyers!
Want Gold Diggers? Don't have them! But, these Moms are card carrying, heavy users of Gold & Platinum Credit Cards. We have the BIG Spenders...The B I G M.O. Mamas! Because their families are larger, they spend more for their family than the average size household.
HOTLINE COUNTS
|
0-3
|
4-6
|
7-9
|
10-12
|
13-18
|
BOYS
|
32,409
|
30,807
|
15,839
|
26,521
|
32,022
|
GIRLS
|
35,226
|
32,408
|
14,977
|
22,661
|
31,410
|
|
|
|
|
|
|
MOMS
|
19-24
|
25-34
|
35-44
|
45-54
|
55-64
|
|
35,279
|
52,269
|
56,917
|
58,933
|
40,931
|
Source: Direct Mail, PIP's, Co-ops, Statements, Internet, Supermarket, Mall, Retail & Travel Take-Ones. |