Moms who love to "SHOP 'TIL THEY DROP" for and with their Pre-School and Grade School Kids--particularly clothes. They are the fashion trend setters--both Mom and their kids.
They're buying anywhere they find a bargain and great looking items or outfits--spending $220 to more than $820 on great looking clothing. These are upscale consumers not your lower income households.
Source: Direct Mail, PIP's, Co-ops, Statements, Internet, Supermarket, Mall, Retail & Travel Take-Ones. |
