|
COUNTS THROUGH 05/19/2025 |
|
|
| 1,184,359 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
| 181,575 |
LAST 30-DAY HOTLINE |
$115.00/M
|
|
|
Parents of teens 13-18 (select females or males) who love to shop for high style clothes and are almost non-stop in adding to their wardrobe of purchasing trendy clothes and accessories.
Since trendiness is fleeting, parents are constantly spending their money to keep those teens in the hottest fashions, with the current must-have accessories to complete the look.
They love shopping at the mall and they respond to direct marketing offers that are relevant to their desire to be part of the "in" crowd.
HOTLINE:
| |
Females 13-18 |
|
|
Males 13-18 |
|
| |
92,455 |
|
|
89,204 |
|
| |
|
|
|
|
|
| |
|
|
|
|
|
Source: PIP's, Co-ops, Statements, Internet, Supermarket, Mall, Retail & Travel Take-Ones. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
COMPILED LISTS, PIPS, CO-OPS, STATEMENTS, INTERNET, SUPERMARKET, |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
85% FEMALE 15% MALE |
| SPENDING: |
$43.71 AVERAGE ORDER |
|
|
| ADULT'S AGE RANGE |
$10.00/M |
| GEO/GEOGRAPHICAL |
$10.00/M |
| HOTLINE |
|
| ADDRESSING |
| KEY CODING |
$2.50/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
