|
COUNTS THROUGH 09/03/2025 |
|
|
1,485,104 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
113,979 |
LAST 30-DAY HOTLINE |
$115.00/M
|
|
The moms who expertly divide their time between caring for their little ones at home and letting someone else take care of them for a while, freeing up Mom for some much-needed "Mommy Time".
Source: Direct Mail, PIP's, Co-ops, Statements, Internet, Supermarket, Mall, Retail & Travel Take-Ones. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT MAIL, PIPS, CO-OPS, STATEMENTS, INTERNET, |
PRIVACY: |
UNKNOWN |
DMA?: |
NO |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
85% FEMALE 15% MALE |
SPENDING: |
$37.00 AVERAGE ORDER |
|
ADULT'S AGE RANGE |
$10.00/M |
CHILD'S AGE RANGE |
$10.00/M |
GEO/GEOGRAPHICAL |
$10.00/M |
ADDRESSING |
KEY CODING |
$2.50/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
|