|
COUNTS THROUGH 07/30/2025 |
|
|
| 3,169,587 |
TOTAL UNIVERSE / BASE RATE |
$95.00/M |
| 237,013 |
LAST 30-DAY HOTLINE |
$115.00/M
|
|
|
|
These are Parents of Kids attending summer camp.
These are better than average income households who have the means and send their kids to camp during the summer.
Source: Direct Mail, PIP's, Co-ops, Statements, Internet, Supermarket, Mall, Retail & Travel Take-Ones. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT MAIL, PIPS, CO-OPS, STATEMENTS, INTERNET, |
| PRIVACY: |
UNKNOWN |
| DMA?: |
NO |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
85% FEMALE 15% MALE |
| SPENDING: |
$656.25 AVERAGE ORDER |
|
|
| ADULT'S AGE RANGE |
$10.00/M |
| CHILD'S AGE RANGE |
$10.00/M |
| GEO/GEOGRAPHICAL |
$10.00/M |
| ADDRESSING |
| KEY CODING |
$2.50/M |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
|
