These are Parents of Teens 13-18 who regularly visit one or more of their local malls at least 3 times per month.
They are heavy credit card users and spend for their teens buying clothing, shoes, jewelry, cd's, video games, colognes and perfumes.
HOTLINE COUNTS
|
13-18 |
Boys |
220,555 |
Girls |
260,368 |
|
Source: Direct Mail, PIP's, Co-ops, Statements, Internet, Supermarket, Mall, Retail & Travel Take-Ones. |