These are Moms who enjoy bowling. They are young parents with Toddlers, Pre-Schoolers and School Age Kids at home.
They take a little "personal" time each week and bowl in a league sponsored by PTA or some other organization.
|
|
0-3
|
4-6
|
7-9
|
10-12
|
13-18
|
|
BOYS
|
35,224
|
35,021
|
16,529
|
27,397
|
38,396
|
|
GIRLS
|
36,829
|
35,74
|
16,314
|
23,829
|
34,264
|
|
|
|
|
|
|
|
|
MOMS
|
19-24
|
25-34
|
35-44
|
45-54
|
55-64
|
|
|
36,426
|
56,836
|
61,580
|
60,741
|
37,830
|
Source: Direct Mail, PIP's, Co-ops, Statements, Internet, Supermarket, Mall, Retail & Travel Take-Ones. |
