AND THE BABY MAKES THREE (MOB MOMS) Mailing List

These are younger families who have at least one Toddler 0-3. They've made recent credit card purchases using the mail. 100% Direct Mail.

SEGMENTS COUNTS THROUGH 05/19/2025
2,139,824 TOTAL UNIVERSE / BASE RATE $100.00/M
 180,249 LAST 30-DAY HOTLINE     $115.00/M
DESCRIPTION
listGraphic

These are younger families who have at least one Toddler 0-3. They have made recent credit card purchases using the mail. These households have generally another Pre-School or Grade School child and are always looking for values and time saving offers. These families thrive on the benefit of shopping without the hassles of car seats, diaper bags, and inconvenient parking.

 

 

0-3 Boys 752,849 0-3 Girls 753,125
4-6 Boys 159,743 4-6 Girls 158,761
7-9 Boys   98,124 7-9 Girls   95,277
10-12 Boys   54,269 10-12 Girls   53,483

 

Source: PIP's, Co-ops, Statements. 100% Direct Mail.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: 100% MAIL ORDER BUYERS 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 85% FEMALE 15% MALE  
SPENDING: $33.92 AVERAGE ORDER 
SELECTS
ADULT'S AGE RANGE   $10.00/M
CHILD'S AGE RANGE   $10.00/M
GEO/GEOGRAPHICAL   $10.00/M
ADDRESSING
KEY CODING  $2.50/M
EMAIL  $50.00/F
FTP  $50.00/F
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