These are younger families who have at least one Toddler 0-3. They have made recent credit card purchases using the mail. These households have generally another Pre-School or Grade School child and are always looking for values and time saving offers. These families thrive on the benefit of shopping without the hassles of car seats, diaper bags, and inconvenient parking.
0-3 |
Boys |
752,849 |
0-3 |
Girls |
753,125 |
4-6 |
Boys |
159,743 |
4-6 |
Girls |
158,761 |
7-9 |
Boys |
98,124 |
7-9 |
Girls |
95,277 |
10-12 |
Boys |
54,269 |
10-12 |
Girls |
53,483 |
Source: PIP's, Co-ops, Statements. 100% Direct Mail. |