INTERNET SAVVY (MOB) SENIORS--55 PLUS Mailing List

Call them smart, call them the pace setters--people over 55 who have experienced the tremendous information access and other benefits of using the Internet. These individuals respond to direct marketing prospecting by spending more than 1 hour a day increasing the quality of their lives and lifestyle with time and money saving benefits.

SEGMENTS COUNTS THROUGH 09/03/2025
1,363,979 TOTAL UNIVERSE / BASE RATE $100.00/M
 103,069 LAST 30-DAY HOTLINE     $115.00/M
DESCRIPTION
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Call them smart, call them the pace setters--people over 55 who have experienced the tremendous information access and other benefits of using the Internet. These individuals respond to direct marketing prospecting by spending more than 1 hour a day increasing the quality of their lives and lifestyle with time and money saving benefits. They use the computer to manage their lives by responding to a full range of products and services, including--health--lifestyle--travel--and financial opportunities. They're responsive and receptive to anything that brings value and benefit to their lives.

 

This is the New Breed of 3 R's.....(The ENJOY Receiving, Reading, and Responding to offers!)

 

Source: Direct Mail, PIP's, Co-ops, Statements, Internet, Supermarket, Mall, Retail & Travel Take-Ones

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Telephone List  
SOURCE: DIRECT MAIL, PIPS, CO-OPS, STATEMENTS, INTERNET, 
PRIVACY: UNKNOWN 
DMA?: NO
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 85% FEMALE 15% MALE  
SPENDING: $35.70 AVERAGE ORDER 
SELECTS
ADULT'S AGE RANGE   $10.00/M
CHILD'S AGE RANGE   $10.00/M
GEO/GEOGRAPHICAL   $10.00/M
ADDRESSING
KEY CODING  $2.50/M
EMAIL  $50.00/F
FTP  $50.00/F
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