Call them smart, call them the pace setters--people over 55 who have experienced the tremendous information access and other benefits of using the Internet. These individuals respond to direct marketing prospecting by spending more than 1 hour a day increasing the quality of their lives and lifestyle with time and money saving benefits. They use the computer to manage their lives by responding to a full range of products and services, including--health--lifestyle--travel--and financial opportunities. They're responsive and receptive to anything that brings value and benefit to their lives.
This is the New Breed of 3 R's.....(The ENJOY Receiving, Reading, and Responding to offers!)
Source: Direct Mail, PIP's, Co-ops, Statements, Internet, Supermarket, Mall, Retail & Travel Take-Ones |