Not one but two computers is the common thread of these heavy computer usage families. These families understand high tech and rely on the Internet, every day, for at least 1 hour a day to help manage their daily lives for travel reservations, email, daily research, buying, monitoring finances, bill paying--you name it. They respond to direct marketing prospecting by purchasing a full range of products and services including--health--lifestyle--travel and financial opportunities by Internet and mail. The Internet is integrated into their daily family lives and they appreciate the time/money savings--information gaining--life style enhancing benefits. They LOVE the 3 R's (Receiving, Reading and Responding) and LOVE great, money saving values.
Source: Direct Mail, PIP's, Co-ops, Statements, Internet, Supermarket, Mall, Retail and Travel Take-Ones. |
