Individuals with household incomes of $100,000 - $150,0000 are the
fastest growing income group online, increasing 20% in the last year
to become 15% of USonline population. Those earning $150K and higher
belong to the second fastest growing group, recording a 14 percent
jump year-over-year. Droves of highly paid executives are coming
online for the first time at their offices.
This trend offers increased opportunities to marketers who wish to
target the affluent and their pocketbooks, in the work place or at
home. This highly targeted database of known affluent online
responders affords marketers this opportunity.
SOURCE
Website memberships and Online searches
