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With all consumers, there is a high end and a low end of the spending spectrum. The Rough Road - Low End Consumers are conservative spenders based on their limited expendable cash. The value of a product or service is of importance to them. When they buy, they do without all of the bells and whistles that increase the price, but not the overall quality. Their consumer profile is mostly renters, with an average income of $30K. These consumers do have some credit. They are known comparison shoppers who have proven to be direct mail responsive to both catalog offers and sales notices for traditional bricks and mortar stores. These consumers should welcome do-it-yourself offers, home electronic offers, credit card, catalog, magazine and travel offers.
- There is a minimum quantity requirement for renting this list.
- Net name is available (please inquire!)
- Exchange is not available on this list.
- Reuse and telemarketing is available (please inquire!)
- Cancellation fee applies (please inquire for more information)
- Sample mail piece required with every postal order
- Script & SAN # required with every telemarketing order
** Most of our lists are available to be output via the following: CD-Rom, Diskette, Email, or FTP.
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