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With all consumers, there is a high end and a low end of their spending spectrum. The Middle of the Road – Mid Range Buyers are conservative spenders who look for the product that falls in between the high and low price range. The value of the product or service is of importance to them. But they are happy to do without some of the bells and whistles that increase the price, but not the overall quality. The consumer profile is mostly married, with an average income of $40K. These ardent comparison shoppers are known to be direct mail responsive to both catalog offers and sales notices for traditional “bricks and mortar” stores. These consumers should welcome home electronic offers, credit card, catalog, magazine and travel offers.
- There is a minimum quantity requirement for renting this list.
- Net name is available (please inquire!)
- Exchange is not available on this list.
- Reuse and telemarketing is available (please inquire!)
- Cancellation fee applies (please inquire for more information)
- Sample mail piece required with every postal order
- Script & SAN # required with every telemarketing order
** Most of our lists are available to be output via the following: CD-Rom, Diskette, Email, or FTP.
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