|
COUNTS THROUGH 04/28/2025 |
|
|
1,850,000 |
TOTAL UNIVERSE / BASE RATE |
$90.00/M |
155,000 |
AVERAGE MONTHLY HOTLINE |
+
$15.00/M
|
725,000 |
LAST 12 MONTHS |
|
|
GAMBLING JUNKETS |
+
$5.00/M
|
|
AIR TRAVEL |
+
$5.00/M
|
|
RESORT VACATIONS |
+
$5.00/M
|
|
Now that Indian Gaming has opened up gambling to the entire nation, gambling among seniors has increased. No longer do the Silver Slots ‘N Seniors gamblers have to travel to Las Vegas, Reno or Atlantic City. A fun day at the casino is only a drive or bus ride away. The seniors here enjoy a day playing the slots or other games of chance. Studies have shown that the more active a senior citizen is, the better it is health wise for them. The social interaction with other fellow gamblers is just one more reason for the Silver Slots ‘N Seniors to go to the casinos. They enjoy getting out there with their rolls of quarters and hope they hit for a big win! We’ve enhanced this list with transactional data to identify high, medium and low credit card activity. Take advantage of the Silver Slots ‘N Seniors consumers known traits – credit card users, mail order buyers and retail buyers - to help make your next campaign, whether it’s direct mail, e-mail or a multi-channel marketing campaign a success! |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
STANDARD PROVIDER |
GEO: |
USA |
GENDER: |
60% FEMALE 40% MALE |
|
AGE |
$5.00/M |
ETHNICITY |
$5.00/M |
GENDER/SEX |
$5.00/M |
GEO SELECT |
$5.00/M |
HOME OWNER |
$5.00/M |
INCOME SELECT |
$5.00/M |
LIFESTYLE SELECT |
$5.00/M |
MAIL ORDER BUYERS |
$5.00/M |
MONTHLY HOTLINE |
$15.00/M |
PHONE NUMBER |
$25.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
RUSH FEE |
$150.00/F |
|