BLUE COLLAR WORKFORCE Mailing List

The Blue Collar Work Force consumers are the backbone of the American work force. They live in both cities and rural America. They are budget conscious, down to earth consumers who are known for their brand loyalty.

SEGMENTS COUNTS THROUGH 05/27/2025
3,587,500 TOTAL UNIVERSE / BASE RATE $85.00/M
 350,000 MONTHLY HOTLINE     + $20.00/M
 1,050,000 3 MONTH HOTLINE     + $10.00/M
 2,100,000 6 MONTH HOTLINE     + $5.00/M
 4,200,000 12 MONTH HOTLINE     +
DESCRIPTION

The Blue Collar Work Force consumers are the backbone of the American work force. They live in both cities and rural America. They are budget conscious, down to earth consumers who are known for their brand loyalty. They use direct mail, the internet and the traditional “bricks and mortar” stores to buy products and services for themselves and their families.

 

The Blue Collar Work Force is made up of highly skilled and in many cases unionized workers. These traits translate into well paid workers with discretionary income!  Use this list to reach consumers who know what they want and have the spending power to buy it. This makes them ideal prospects for catalog, affinity credit cards, collectibles, travel, magazine and book offers.

ORDERING INSTRUCTIONS
MARKET: CONSUMER
CHANNELS: Mailing List Email List Telephone List  
SOURCE: DIRECT RESPONSE, MULTI SOURCED 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: PREFERRED PROVIDER
GEO: USA 
GENDER: 40% FEMALE 60% MALE  
SELECTS
3 MONTH HOTLINE   $10.00/M
6 MONTH HOTLINE   $5.00/M
AGE   $5.00/M
ETHNICITY   $10.00/M
GENDER/SEX   $5.00/M
INCOME SELECT   $5.00/M
MONTHLY HOTLINE   $20.00/M
PHONE NUMBER   $20.00/M
STATE   $5.00/M
ZIP/SCF   $5.00/M
ADDRESSING
KEY CODING  $5.00/M
CD ROM  $50.00/F
CHESHIRE LABELS  NO CHARGE
DISKETTE  $50.00/F
EMAIL  $50.00/F
FTP  $50.00/F
NTH NAME  NO CHARGE
P/S LABELS  $10.00/M
ZIP + 4  NO CHARGE
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ACCOUNT NOW - ACTIVE CHECKING ACCOUNT HOLDERS
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ACTING ON IMPULSE BUYERS
HARD HATS, BREADWINNERS & LABORERS
NATIONAL COMMITTEE TO PRESERVE SOCIAL SECURITY & MEDICARE (NCPSSM)
NATIONAL LAW ENFORCEMENT OFFICERS MEMORIAL FUND DONORS
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