|
COUNTS THROUGH 05/27/2025 |
|
|
3,587,500 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
350,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
1,050,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
2,100,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
4,200,000 |
12 MONTH HOTLINE |
+
|
|
The Blue Collar Work Force consumers are the backbone of the American work force. They live in both cities and rural America. They are budget conscious, down to earth consumers who are known for their brand loyalty. They use direct mail, the internet and the traditional “bricks and mortar” stores to buy products and services for themselves and their families.
The Blue Collar Work Force is made up of highly skilled and in many cases unionized workers. These traits translate into well paid workers with discretionary income! Use this list to reach consumers who know what they want and have the spending power to buy it. This makes them ideal prospects for catalog, affinity credit cards, collectibles, travel, magazine and book offers. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
40% FEMALE 60% MALE |
|
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
AGE |
$5.00/M |
ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
INCOME SELECT |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
PHONE NUMBER |
$20.00/M |
STATE |
$5.00/M |
ZIP/SCF |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
CD ROM |
$50.00/F |
CHESHIRE LABELS |
NO CHARGE |
DISKETTE |
$50.00/F |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
NTH NAME |
NO CHARGE |
P/S LABELS |
$10.00/M |
ZIP + 4 |
NO CHARGE |
|