|
COUNTS THROUGH 07/28/2025 |
|
|
3,350,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
275,000 |
MONTHLY HOTLINE |
+
$20.00/M
|
825,000 |
3 MONTH HOTLINE |
+
$10.00/M
|
1,650,000 |
6 MONTH HOTLINE |
+
$5.00/M
|
3,300,000 |
12 MONTH HOTLINE |
+
|
|
Once the Blueskies Family Travelers have presented their boarding passes, they take their seats and get ready for take off! They have done their homework and now it is time to fly. Prior to booking their flights, they logged on to do research to find the best prices, departure and arrival times before they booked their travel online. Studies have shown that more the 78% of all air travel today is booked online. Many times, when these consumers booked their flights, they also took advantage of the online hotel and car rental deals. Booking their air, hotel and car rental as a package is just one more way these travel savvy consumer’s use the convenience of the Internet for all their travel needs. This list is sourced from several online travel registration sites, time share responders and sweeps registrations.
The consumers here are all double opt in confirmed and have indicated that they do want to receive offers via direct mail. The Blueskies Family Travelers @ Postal Address consumers have proven to be direct mail responsive. They are up-scale consumers who should welcome catalog, travel, magazine, book and credit card offers. |
|
MARKET: |
CONSUMER |
CHANNELS: |
|
SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
PRIVACY: |
CONFIRMED OPT-IN |
DMA?: |
YES - MEMBER |
STATUS: |
PREFERRED PROVIDER |
GEO: |
USA |
GENDER: |
75% FEMALE 25% MALE |
|
3 MONTH HOTLINE |
$10.00/M |
6 MONTH HOTLINE |
$5.00/M |
AGE |
$5.00/M |
ETHNICITY |
$10.00/M |
GENDER/SEX |
$5.00/M |
INCOME SELECT |
$5.00/M |
MONTHLY HOTLINE |
$20.00/M |
PHONE NUMBER |
$20.00/M |
STATE |
$5.00/M |
ZIP/SCF |
$5.00/M |
ADDRESSING |
KEY CODING |
$5.00/M |
EMAIL |
$50.00/F |
FTP |
$50.00/F |
KEYING |
$5.00/M |
P/S LABELS |
$10.00/M |
|