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This comprehensive database consists of Consumers who are most likely to engage in specific purchasing behavior. Using behavioral survey data, lifestyle and demographic characteristics are analyzed to identify consumers with similar behavior patterns.
Mailers are provided with the top one-fifth of the individuals that score high for a particular propensity. This results in mailers being able to target their campaigns to markets with the greatest number of prospects likely to respond much like the known survey group.
Categories:
Home Projects
Charity/Give to Charity
Internet Use/Access Internet using DSL/Make purchases online
Recreation/Hobbies-Fish, Hunt, Golf
Shopping
Travel/Take a cruise/Buy travel services via the web
Automotive/Buy a luxury vehicle/buy premium compact vehicles
Investment/Finance-finance a new auto, home improvement loan, online trading
Insurance-have whole life insurance policy
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