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The Retail by Mail – Modeling file consists of known catalog buyers who shop from their home or office. Shopping via direct mail, using a catalog or using the Internet continues to be a favorite way to shop and buy for these known catalog shoppers. Use the Retail by Mail – Modeling file to gain access to buying consumers who are very direct mail responsive. This file has been overlaid with credit card transactional data, lifestyle data, demographic and broadband Internet subscriber information to provide a rich source of data that should perform well for many direct mail offers.The Retail by Mail- Modeling file opens the door to direct marketers to be able to target buyers with the strongest affinity to their own customers.
The Retail by Mail – Modeling program was created to provide large direct marketers with ways to:
1. Find Cost Effective Ways to acquire new customers.
2. Find ways to Increase response when there is a drop off from traditional prospecting methods.
3. Find a large Supplemental Universe as a result of building the model.
4. Find a way to Market Profitably to secondary and tertiary market prospects.
Place your order with Media Source Solutions and send a tape of your “best” customers to be matched against the Retail by Mail list. The file will be scored to determine which characteristics would be most predictive for identifying prospect who will respond to a mailers offer. A report will be provided recommending which groups to test and in what quantities. |
