|
COUNTS THROUGH 08/31/2025 |
|
|
| 11,349,900 |
TOTAL UNIVERSE / BASE RATE |
$100.00/M |
| 11,349,900 |
POSTAL ADDRESSES |
$100.00/M
|
| 7,483,801 |
OPT-IN EMAIL ADDRESSES |
$125.00/M
|
| 432,463 |
1 MONTH HOTLINE |
+
$20.00/M
|
|
|
|
These avid readers have all responded to an online survey that they have bought books via the web. These are both computer and entertainment savvy people with an upscale lifestyle who can afford to indulge in their leisure activities. Now you can start with a postal campaign and follow up with an e-mail offer, or vice versa.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
RESPONSE GENERATED INTERNET SURVEY DATA |
| PRIVACY: |
OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
40% FEMALE 60% MALE |
|
|
| AGE |
$10.00/M |
| BOOKS BY GENRE |
$10.00/M |
| CHILDREN |
$10.00/M |
| CREDIT CARD |
$10.00/M |
| HOMEOWNER |
$10.00/M |
| INCOME |
$10.00/M |
| KEY CODING |
$5.00/M |
| MARITAL STATUS |
$10.00/M |
| STATE/SCF/ZIP |
$5.00/M |
| ADDRESSING |
| KEY CODING |
NOT AVAILABLE |
| EMAIL DELIVERY (FLAT FEE) |
$50.00/F |
| FTP |
$50.00/F |
|
