|
COUNTS THROUGH 09/29/2025 |
|
|
| 4,300,000 |
TOTAL UNIVERSE / BASE RATE |
$85.00/M |
| 235,000 |
1 MONTH HOTLINE |
+
$20.00/M
|
| 705,000 |
3 MONTH HOTLINE |
+
$15.00/M
|
| 1,410,000 |
6 MONTH HOTLINE |
+
$20.00/M
|
| 2,820,000 |
LAST 12 MONTHS |
|
|
|
|
Once the Blueskies Air Travelers have presented their boarding passes, they are ready to fly! They have gone online to research and book their flights. Studies have shown that more the 78% of all air travel is booked online. Many times, when these consumers booked their flights, they also took advantage of the online hotel and car rental deals. Booking their air, hotel and car rental as a package is just one more way these travel savvy consumers save money. All this can be accomplished with one click of the mouse! This list is sourced from several online travel registration sites, time share responders and sweeps registrations.
The consumers here are all double opt in confirmed and have indicated that they do want to receive offers via direct mail. The Blueskies Air Travelers @ Postal Address consumers have proven to be direct mail responsive. They are up-scale consumers who should welcome catalog, travel, magazine, book and credit card offers.
|
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
DIRECT RESPONSE, MULTI SOURCED |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
PREFERRED PROVIDER |
| GEO: |
USA |
| GENDER: |
40% FEMALE 60% MALE |
|
|
| 3 MONTH HOTLINE |
$10.00/M |
| 6 MONTH HOTLINE |
$5.00/M |
| AGE |
$5.00/M |
| ETHNICITY |
$10.00/M |
| GENDER/SEX |
$5.00/M |
| INCOME SELECT |
$5.00/M |
| MONTHLY HOTLINE |
$20.00/M |
| PHONE NUMBER |
$20.00/M |
| PRESENCE OF CHILD |
$5.00/M |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| ZIP |
$5.00/M |
| ZIP/SCF |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$5.00/M |
| CD ROM |
$50.00/F |
| CHESHIRE LABELS |
NO CHARGE |
| DISKETTE |
$50.00/F |
| EMAIL |
$50.00/F |
| FTP |
$50.00/F |
| NTH NAME |
NO CHARGE |
| P/S LABELS |
$10.00/M |
| ZIP + 4 |
NO CHARGE |
|
