HAD TO HAVE IT! INFOMERCIAL BUYERS Mailing List

Any time you are channel surfing trying to find something to watch on TV, you can find infomercials selling everything from exercise equipment to jewelry. The Had To Have It! infomercial buyers did more than just watch the infomercial – they actually bought the product.

SEGMENTS COUNTS THROUGH 06/27/2025
8,500,000 TOTAL UNIVERSE / BASE RATE $95.00/M
 350,000 AVERAGE WEEKLY HOTLINE     + $25.00/M
 710,000 AVERAGE MONTHLY HOTLINE     + $15.00/M
  HEALTH AND FITNESS     + $5.00/M
  HOUSEHOLD GOODS     + $5.00/M
  HEALTH AND BEAUTY     + $5.00/M
  ENTERTAINMENT AND TRAVEL     + $5.00/M
  AUTOMOTIVE     + $5.00/M
  BUSINSESS AND FINANCE     + $5.00/M
  NEWLY ISSUED CREDIT CARDS     + $5.00/M
  SPORTS     + $5.00/M
  FASHION     + $5.00/M
  SELF HELP     + $5.00/M
  EDUCATION     + $5.00/M
  HOBBIES     + $5.00/M
  JEWELRY     + $5.00/M
  KITCHEN AIDS     + $5.00/M
  EXERCISE EQUIPMENT     + $5.00/M
DESCRIPTION

Any time you are channel surfing trying to find something to watch on TV, you can find infomercials selling everything from exercise equipment to jewelry. The Had To Have It! infomercial buyers did more than just watch the infomercial – they actually bough the product. It is estimated that consumers sitting at home watching television spent $91 billion buying products they saw on infomercials. These consumers are impulsive, use their credit cards to by the product and responded to the upsale offers when making their purchases.   They had to have the products claiming to help them improve their appearance, loose weight, grow richer and so much more. We’ve enhanced the file with known transactional data, including high, medium and low credit card activity. Weekly updates are available! Select newly issued bankcard holders who are hot to flex their new buying power. These consumers should welcome offers promoting jewelry, apparel, accessories, travel, fine dining, exercise and other consumer offers. Consider using this responsive buyer file for multi-channel marketing campaigns.

ORDERING INSTRUCTIONS
POPULARITY: 100
MARKET: CONSUMER
CHANNELS: Mailing List  
SOURCE: DIRECT RESPONSE, MULTI SOURCED 
PRIVACY: CONFIRMED OPT-IN 
DMA?: YES - MEMBER
STATUS: STANDARD PROVIDER
GEO: USA 
GENDER: 65% FEMALE 35% MALE  
SELECTS
AGE   $5.00/M
CREDIT CARD BUYERS   $5.00/M
ETHNICITY   $5.00/M
FIRST POSITION   $50.00/M
GENDER/SEX   $5.00/M
GEO SELECT   $5.00/M
INCOME SELECT   $5.00/M
MONTHLY HOTLINE   $15.00/M
PRESENCE OF CHILDREN   $5.00/M
SHIPPING - 2 DAY   $15.00/F
SHIPPING - OVERNIGHT   $30.00/F
WEEKLY/BI-WEEKLY HOTLINE   $25.00/M
ADDRESSING
KEY CODING  $5.00/M
CD ROM  $50.00/F
DISKETTE  $50.00/F
EMAIL  $50.00/F
FTP  $50.00/F
RUSH FEE  $150.00/F
RELATED LISTS
AFTER MIDNIGHT INFOMERCIAL BUYERS
BLING! BLING! - TV SOLD JEWELRY BUYERS
ACTIVE INFOMERCIAL TV BUYERS MASTERFILE
TELEBRANDS COOKWARE, FITNESS, HEALTH & BEAUTY BUYERS
ARMCHAIR INFOMERCIAL SHOPPERS
INFOMERCIAL BUYERS
CABLE/TV COOKING SHOW ENTHUSIASTS
AS SEEN ON TV MERCHANDISE BUYERS
COUPON MANIA
SAW IT & BOUGHT IT ON T.V.