VayanDirect’s Vacation Home and Property Owners contains a select, but responsive group of individuals who have made a purchase on a vacation property or a second home. The purchase of additional properties provides the basis for selecting and implementing a variety of product offerings from household and home improvement items, consumer goods, investments, homeowner loans, mortgages, vehicles, travel and the corresponding relationship to economic status. Owners of multiple homes and additional property used for recreational or investment purposes tend to have stable financial status, more substantial resources and, consequently, more spending power. Their specific needs are essential components of this profile. |
