|
Response America!
ESPAÑOL
Universe: 5 Million
Last 12 Months: 3 Million
Monthly H/L: 250,000
Weekly H/L 50,000
Base $80/M
DESCRIPTION
These Hispanic, responsive consumers have all responded to a multi-channel marketing offer either by direct mail, telemarketing or online offer. This “response coop database” is the first of its kind! You can select from sweeps, vacations, auto warranties, TV Ads, Space Ads ect. Response names are best. Response Americais perfect for credit card offers, insurance offers, vacation offers, publication offers and a multitude of sweeps offer.
These highly responsive leads have been added into an expansive database available for the first time for direct mail, telemarketing and internet marketers. Many of these responsive consumers have responded to a variety of offers including auto warranties, vacations, magazines and internet sales. Credit card activity, direct mail responsiveness and shopping interests are also selectable from a variety of multichannel partners. Ethnicity was self reported for most of this database with some overlays provided by third party database companies.
Segments:
Internet Sales = 2 MM
Vacationers = 1 MM
Mag Subscribers = 1 MM
Auto Warranties = 1 MM
TV Ads = 345,000
Space Ads = 200,000
Direct Mail = 3 MM
Telemarketing = 2 MM
Sweeps = 1 MM
SOURCE
Direct Mail and Online
SELECTIONS INCLUDE
Name/Address/Income/Geography/Age/Credit Card/Interests, etc.
SUGGESTED USAGE
Retail and Catalog, Credit, Finance & Insurance, Cruise & Travel |
