RESPONSE AMERICA - HOME WARRANTY BUYERS Mailing List

Response America!

Home Warranty Buyers

Universe:                         9 Million

Last 12 Months:           4.8 Million

Monthly H/L:                     420,000

Weekly H/L                       104,000

Base                             $90/M

DESCRIPTION

New Home Sales are thru the roof today. Also still popular are the “fixer uppers” or “handy man specials”. These eager home buyers have all purchased home warranty programs. These responsive consumers have all responded to a multi-channel marketing offer providing “Home Warranty Programs” for their new, older homes! These consumers are looking to get the “best bang for their buck” by buying this added financial security.

These highly responsive leads have been added into an expansive database available for the first time for direct mail, telemarketing and internet marketers.   Credit card activity, direct mail responsiveness and shopping interests are also selectable from a variety of multichannel partners.

Segments:

Internet Sales = 1 MM

Direct Mail = 3 MM

Telemarketing = 1 MM

Point of Sale = 4 MM

SOURCE

Direct Mail and Online

SELECTIONS INCLUDE

Name/Address/Income/Geography/Age/Credit Card/Interests, etc.

SUGGESTED USAGE

Retail and Catalog, Credit, Finance & Insurance, Cruise & Travel

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