RESPONSE AMERICA - APPLIANCE EXTENDED WARRANTY BUYERS Mailing List

Response America!

Appliance Extended Warranty Buyers

Universe:                       10 Million

Last 12 Months:              5 Million

Monthly H/L:                     424,000

Weekly H/L                       108,000

Base                             $80/M

DESCRIPTION

Products today are not made “like they used to make”. These responsive consumers have all responded to a multi-channel marketing offer providing “Extended Warranty Programs” for appliances recently purchased or on appliances where the current warranty is about to expire.    These consumers are looking to get the “best bang for their buck” by buying insurance for these appliances.

These highly responsive leads have been added into an expansive database available for the first time for direct mail, telemarketing and internet marketers.   Credit card activity, direct mail responsiveness and shopping interests are also selectable from a variety of multichannel partners.

SOURCE

Direct Mail and Online

SELECTIONS INCLUDE

Name/Address/Income/Geography/Age/Credit Card/Interests, etc.

SUGGESTED USAGE

Retail and Catalog, Credit, Finance & Insurance, Cruise & Travel

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