VayanDirect’s Music Interests file contains consumer who have made purchases or have expressed great interest in music as well specific music genres. As music becomes more diverse, the range and variety of choices increases. VayanDirect’s Music Interest list maximizes this trend with both a general list and the option for twelve separate categories, including Classical, Pop, Latin, Gospel, Jazz, Alternative, R&B, Rock, Country, Easy Listening, Christian, Big Band/Swing. This file is geared toward consumers who have expressed an interest in and made purchases including CDs, related technology, equipment and accessories, and music club memberships. Specific age groups and spending power, along with self-reported preferences, determine products to generate the greatest interest and response to effectively market to specific niches of this population. |
