|
COUNTS THROUGH 11/15/2010 |
|
|
| 1,328,535 |
TOTAL UNIVERSE / BASE RATE |
$65.00/M |
| 1,328,535 |
US DIRECT MAIL |
$65.00/M
|
| 787,429 |
TELEMARKETING |
$65.00/M
|
|
|
The VayanDirect Expecting Parents file contains families who are expecting to have a baby and are selectable by 1st, 2nd and 3rd trimester. This file contains consumers who have responded and noted that they are expecting a child. It is also comprised from Lamaze classes, baby registries, mail order purchases, magazine subscriptions, and responders to questionnaire data. With the joy and happiness of expecting a new baby, these individuals are excellent prospects for offers of furnishings, clothing, books, toys, medical services, baby programs, bedding, furnishings, and financial planning. |
|
| MARKET: |
CONSUMER |
| CHANNELS: |
|
| SOURCE: |
LIFESTYLE QUESTIONNAIRE, COMPILED LISTS |
| PRIVACY: |
CONFIRMED OPT-IN |
| DMA?: |
YES - MEMBER |
| STATUS: |
STANDARD PROVIDER |
| GEO: |
USA |
| GENDER: |
60% FEMALE 40% MALE |
|
|
| 12 MONTH HOTLINE |
$10.00/M |
| 1ST TRIMESTER |
|
| 2ND TRIMESTER |
|
| 3 MONTH HOTLINE |
$10.00/M |
| 3RD TRIMESTER |
|
| 6 MONTH HOTLINE |
$10.00/M |
| AGE |
$5.00/M |
| AGE OF CHILDREN |
$5.00/M |
| CHILDS AGE RANGE SELECT |
$5.00/M |
| DEMOGRAPHIC SELECT |
$5.00/M |
| GENDER OF CHILD |
$5.00/M |
| GENDER/SEX |
$5.00/M |
| GEO SELECT |
$5.00/M |
| HOME OWNER |
$5.00/M |
| INCOME RANGE |
$5.00/M |
| INQUIRE FOR MORE SELECTS. |
$5.00/M |
| LIFESTYLE SELECT |
$5.00/M |
| MONTHLY HOTLINE |
$10.00/M |
| NUMBER OF CHILDREN |
$5.00/M |
| PRESENCE OF CHILDREN |
$5.00/M |
| SCF |
$5.00/M |
| STATE |
$5.00/M |
| TEENAGERS (AGES 13-19) |
$5.00/M |
| ZIP |
$5.00/M |
| ADDRESSING |
| KEY CODING |
$2.00/M |
| A/B SPLIT |
$50.00/F |
| CD ROM |
$20.00/F |
| DISKETTE |
|
| EMAIL |
|
| HOME ADDRESS |
|
| NTH NAME |
|
| RUN CHARGE |
$5.00/M |
| RUSH FEE |
$50.00/F |
| SHIPPING |
$50.00/F |
|