Boat Owner Mailing List

Reach these avid boaters! These consumers have bought boats in the past year and have expressed an interest in hearing about any travel, recreational, or boating related offer. The individuals in the list have the disposible income and wilingness to respond to a number of different marketing campaigns. Many selects are available on this list, including gender, income, ownership of vacation home, and alternate vehicle information.

SEGMENTS

COUNTS THROUGH 11/15/2010

245,897

TOTAL UNIVERSE / BASE RATE

$60.00/M

245,897

DIRECT MAIL

$60.00/M

DESCRIPTION

VayanDirect’s Boat Owners is made up of individuals who have indicated that they own a boat. Geographic location of primary residence or ownership of vacation home, alternate vehicle information, lifestyle, recreational interests, gender and economic indicators are crucial factors in determining the specific needs and interests for this segment of the population. This file provides an evolving, innovative database that ensures access to a unique list of consumers and their most recently confirmed contact and demographic information.

ORDERING INSTRUCTIONS

To order this list, contact your List Broker and ask for NextMark List ID #196012 or click here to place your request.
Use NextMark List Order Entry Software or Bionic Media Planning Software
7,500 NAME MINIMUM ORDER $400.00 MINIMUM PAYMENT
50% NET NAME AVAILABLE ON ORDERS OF 50,000 OR MORE ($5.00/M RUN CHARGE)
EXCHANGE IS NOT AVAILABLE
REUSE IS AVAILABLE AT $40.00/M
CANCELLATION FEE AT $100.00/F

MARKET:	CONSUMER
CHANNELS:
SOURCE:	LIFESTYLE QUESTIONNAIRE, COMPILED LISTS
PRIVACY:	OPT-IN
DMA?:	YES - MEMBER
STATUS:	STANDARD PROVIDER
GEO:	USA
GENDER:	40% FEMALE 60% MALE